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Tuesday, December 28, 2010

Folks in Sheep's Clothing

Folks in Sheep's Clothing

A University of Melbourne Final Essay Assignment

Under the Freshman subject "Anthropology: Studying Human Diversity

Topic: "Animals are good for thinking. Discuss."

Passed with High Distinction (H1)
============ ============ ============
By Benjamin L** C.Y., written during Semester 2, 2010




Introduction
Animals are good for thinking because they act as simple, symbolic representations of complex issues. They are used as metonymic devices that people use to define and express their thoughts on an issue. This usually occurs through anthropomorphosis, where animals are given human-like traits despite a lack of sufficient evidence for such a ‘personification’ (Horowitz, 2007). These animals are either imbued with desirable traits that humans would like to possess (Eason, 2008, p. viii-ix) or, conversely, come to represent human vices.

We will examine various case studies that explore:
(1) The process of anthropomorphosis
(2) Its use as a metonymic identity marker
(3) How these can reflect a social conflict and become embroiled in it
(4) How animalisation can be an effective alternative to anthropomorphosis.

[MT1] By analysing these case studies, this essay argues that the symbolism attached to animals is nothing more than human ‘folks in sheep’s clothing’. Animal symbols merely function as metaphorical representations of people’s cherished values and/or social identity.[MT2] 


1. The Process of Anthropomorphosis – Personifying the creature[MT3] 
Anthropomorphosis involves the value-laden interpretation [MT4] of animal behaviour. Animal behaviour per se is a factual empirical observation and anthropomorphosis only occurs when humans attribute these behaviours to animal agency and appraise its virtues or vices. This implies that anthropomorphosis creates a distinct ‘creature’ out of the animal that inspired it in a way that reflects human values.

The anthropomorphosis of ‘Balto-the-dog’ into ‘Balto-the-statue’ illustrates this point. In 1925, Balto was part of a sled dog team delivered a serum through harsh tundra conditions (New York City Department of Parks & Recreation, 2001) and saved the Alaskan town of Nome from a diphtheria epidemic. When the story reached the New York Airedale [terrier] club, the club decided to finance the creation of Balto’s statue and placed it New York Central Park. A frieze below the statue dedicated it to the “indomitable spirit of the sled dogs” who delivered the serum  “across treacherous waters through arctic blizzards”, ending with the adjectives “Endurance, Fidelity, Intelligence” (Kean, 2009). Its tone and content clearly praises canine heroism.

However, this is an erroneous travesty. Firstly, it describes “sled dogs” while disregarding the sled drivers, suggesting a reading where the dogs have “intelligence” and agency while the drivers’ role is secondary. Secondly, the single image of Balto contradicts the plural description of “sled dogs” (ibid.). This shows that the creation of Balto’s statue as a metonym for the whole event was, in fact, a human creation inspired from the raw material of facts, which then acquired a pseudo-mythological form that is independent of the event and its parties. [MT5] Such a view is further supported by the sled dogs’ (and Balto’s) subsequent mistreatment in a “dime museum” (Meyer, 1998).

Balto’s case suggests that humans are less interested in the actual animal and more focused on the qualities they can plausibly attribute to them – in this case, Balto’s ‘heroism’. The Airedale club has ‘hijacked’ Balto’s image and performed an anthropomorphosis that reflects the club’s positive view of dogs while disproportionately highlighting the role of canine ‘heroism’ over other factors in the Nome delivery (Kean, 2009). One could reasonably say that the statue actually represents ‘humans in Balto’s clothing’.


2. Metonyms & Identity – Imaginary lion trounces real squirrel
The anthropomorphised representation of human agendas is also evident in the use of animals as political totems. Just as Balto expressed the Airedale club’s attitudes towards canines, the Lion has been used to define the territory, identity and aspirations of independent Singapore. [MT6] To differentiate between the lion as an animal and the Lion as a national symbol, the latter is capitalised.

The Lion first represents Singapore as a nation-state by acting as a metonymic image for its purported historical origins. According to the Sejarah Melayu (Malay Annals), the Srivijayan Prince Sang Nila Utama supposedly saw a lion when he landed on the island during the pre-colonial period. Based on this sighting, he decided to name the island Singapura where ‘Singa’ means ‘lion’ and ‘pura’ means ‘city’ (Cornelius-Takahama, 1999). ‘Singapura’ was then anglicised into ‘Singapore’ when Sir Stamford Raffles colonised the island, after which the modern Republic of Singapore eventually inherited this name and territory.

The lion’s role in this legend is highly suspicious – because lions never existed in Singapore (Rae, 2007). Instead, the Lion as a symbolic totem invented by the Ministry of Communications and Information as it sought to find an image that exemplifies “the characteristics of Singapore's reputation as a Lion City… and represents the human values of “courage, strength and excellence” while the lion’s mane’s five partings represent Singapore’s 5 ideals of “democracy, peace, progress, justice and equality” (Mohamed, 1997). In this form, the lion as animal became anthropomorphized into the Lion as symbol, which the nascent government then used as a focal point for national loyalty (Rae, 2007).

The fact that the Lion was an invention did not detract from its popular success. In The Straits Times, Singapore’s largest newspaper, a suggestion that an indigenous squirrel would be a more appropriate national symbol met with the following rebuff:

I am sure Sang Nila Utama saw plenty of plantain squirrels upon his arrival… I am confident that the majority of Singaporeans would prefer a national animal that conjures an image of majesty, strength and pride, over a jittery rodent that calls to mind cuteness and fecundity… we are all lions at heart. (Tang, 2005 in ibid.)

This suggests that Singaporeans are more concerned about the human qualities that can be plausibly attributed to a lion rather than the animal’s actual existence. [MT7] In this sense, the country’s reputation as an “Asian [economic] Tiger” (Barro, 1998) rather than a lion city, the Lion’s lack of historical validity, and the presence of more appropriate indigenous animals for national self-definition are irrelevant – the Lion was still accepted as a symbolic ‘totem’ that represents Singapore. Being a ‘human in Lion’s clothing’ is their way expressing their identity and aspirations.


3. Totem Battlefield – Contesting a totem’s value
            Since animals can become symbolic ‘totems’ that embody values and identity, it is no surprise that totems can also function as a platform for people to articulate opposing viewpoints. Conflicts of value between opposing camps may involve a disagreement about the status of an animal totem. This effectively turns the totem into a ‘moral battlefield’ between belligerents with “widely differing socio-economic and symbol systems” (Peterson, 1993).

The totem’s function as a moral battlefield is shown in the conflict between whalers and anti-whaling environmentalists. Various cetaceans have qualities that parallel our own, such as the gray whale’s ‘friendliness’ and the humpback’s ‘singing’. The environmentalists have combined these desirable characteristics under the image of ‘the whale’, which belies the fact that no single cetacean possesses all of these characteristics (Kalland, 1993b). This anthropomorphosis has turned the whale into a fictitious, pseudo-human ‘super-whale’ that invokes a sense of human empathy. Those who feel this was way and identify with the ‘super-whale’ totem form the “nature-loving” faction of anti-whalers who stand dichotomously opposed to the “blood-thirsty” whalers (Kalland, 1993a).

On the other hand, whalers resent such violations against their customary right to exploit marine resources. In response to the anti-whalers’ anthropomorphic elevation of the whale’s status, whalers and whaling nations have come to view whaling as an expression of sovereignty and autonomy (ibid.). For example, Norwegian whalers, have come to view whaling as an expression of their rights over local resources while coastal whalers in Japan and Iceland have come to view the consumption of whale meat as the symbolic desecration of the ‘enemy’s’ totem. In contrast to the environmentalists, the whalers view the whale as their commodity and its exploitation doubles as an expression of their autonomy.

The crux of the issue lies in what the whale means as a symbol – a normative valuation relative to a specific cultures – rather than what the whale is as an animal – a positive fact. By using the symbol of the whale to articulate their respective value systems, the conflict over what the whale symbol means has come to reflect a larger conflict about the moral status of whaling.[MT8] 


4. ‘Animalisation’ – Metaphorical meaning without anthropomorphosis
            Despite the pervasiveness of anthropomorphosis in constructing symbols, it is not the only way to create meaning with animals. Another common method involves likening humans to animals: Instead of the animals ‘taking on’ human traits, the human (or other object) take on animal traits. We will explore how animalisation occurs and study an example of its use.

            While anthropomorphosis involves the plausible reading of human traits into non-human animals, animalisation does the opposite: it involves plausibly reading animal traits into humans or human objects. The latter is explicitly present in the naming of Jaguar Cars Limited. William Lyons, the founder of Jaguar automobiles, sought to find a name that would reflect the “speed, sleekness and raw power” of his cars and settled on the name ‘Jaguar’ in 1935 (Jaguar Cars Limited Australia, 2010). These vehicles purportedly embodied “feline grace and elegance, combining docility with remarkable power and agility” (Jaguar Daimler Heritage Trust, 2010). Whereas anthropomorphosis attaches human traits to animals, the animalisation of Jaguar cars attaches the animal’s traits to human products as a metaphorical representation of the cars’ merits.

            In a manner similar to how the aforementioned ‘super-whale’ was used, animalisation can also be used to convey opinions and define issues of social concern. For example, the character of Iago in Shakespeare’s play Othello highlights the racial incongruence and immorality of an illicit marriage between Othello, an African Moor, and Desdemona, the daughter of the Venetian nobleman Brabantio. Iago informs Brabantio of the affair using the animalised analogy: “an old black ram is tupping [copulating with] your white ewe” (Act I., Scene i., Line 88-89). The communicative and literary function of this phrase lies in the contrasting connotations associated with black and white while its negative moral meaning rests with the immoral, animalistic behaviour of Othello and Desdemona (Adler, 1974). In the text’s setting of xenophobic Venice during the 17th Century, black refers to a Moor or Negro (“the black Othello”, II. ii. 29), the proverbial black sheep (African Othello in Italy’s Venice), contrasted with the white European Desdemona (“that whiter skin of hers than snow”, V. ii.4) (ibid.). These multi-layered racial and moral meanings in the contrast of black and white reinforce the immorality expressed in the animal imagery of sheep – “ram” and “ewe” – as animalistic behaviour in a Shakespearean context refers to savage sensuality (Shannon, 2009). It can thus be seen that an analogy has been drawn between the Othello-Desdemona union and copulating sheep of different colours: the copulation between a “black ram” and “white ewe” alludes to their racial disparity while reducing Othello and Desdemona to mere animals alludes to their lack of moral temperance over their sensual instincts. [MT9] They have been symbolically animalised to express the conventions and moral beliefs of 17th Century Venice in Shakespeare’s Othello.


Conclusion
            In conclusion, this essay has argued that animals are metaphorically used as public representations of people’s cherished values and/or social identity. This is usually done through anthropomorphosis where human traits are attached to animals (Horowitz, 2007). In turn, the anthropomorphised animals function as symbols of humans’ values and identity. As with Balto’s statue and Singapore’s Lion, the factuality of the event or animal(s) in question is not the central focus. Instead, people are only interested in the qualities that they can plausibly attribute to their animal ‘totem’ and, therefore, its ability to function as a symbol of their beliefs. Kalland’s (1993a & 1993b) study on the anti-whaling controversy demonstrates how this can be applied: a fictitious ‘super-whale’ is used to dichotomously identify and represent the anti-whalers vis-à-vis the whalers. This anthropomorphised ‘super-whale’ symbol then becomes a moral battlefield that becomes embroiled in a larger war of values about the moral status of whaling.

            Animalisation is a less common, but equally effective way, to use animals for metaphorical expression and communication. Whereas anthropomorphosis attributes human traits to animals, animalisation attributes animal qualities to humans or human objects. As shown in the case of Jaguar Cars Limited and Shakespeare’s Othello, humans ascribe animal properties to humans or human crafts in order to capture a set of qualities or values in a single image – be it a powerful predator or copulating sheep. Both anthropomorphosis and animalisation use animals to economically encapsulate and communicate ideas, identities and meanings in a manner that reflects human attitudes. They paint a ‘picture’ of meaning that makes it simpler and easier to think about potentially complex issues. Just as a ‘picture paints a thousand words’, animals are good to think with because we can use them to capture a ‘thousand’ ideas.
 [Examiner's comments after references.]


References – Harvard citation format

Adler, D. 1974, 'The rhetoric of black and white in Othello', Shakespeare Quarterly, vol. 25, no. 2, pp. 149-150, viewed 27 October 2009, .

Barro, R.J. 1998, 'The east Asian tigers have plenty to roar about', Business Week, 27 April, 24, viewed 30 October 2010, .

Cornelius-Takahama, V. 1999, Sang Nila Utama, National library board Singapore, viewed 30 October 2010, .

Eason, C. 2008, Fabulous creatures, mythical monsters, and animal power symbols: a hankdbook, Greenwood Press, Westport, Connecticut.

Meyer, E.A. 1998, Balto, Encyclopedia of Cleveland History, viewed 29 October 2010, .

Horowitz, A. 2007, 'Anthropomorphism', in M. Bekoff (ed.), Encyclopedia of human-animal relationships, Greenwood Publishing Group, Westport CT, pp. 60-66. .

Jaguar Daimler Heritage Trust, 2010, The Jaguar story 1935-38 part 1, Jaguar Daimler Heritage Trust, viewed 29 October 2010, .

Jaguar Cars Limited, 2010, Heritage, Jaguar Cars Limited, viewed 29 October 2010, .

Kalland , A. 1993a, 'Whale politics and green legitimacy', Anthropology Today, vol. 9, no. 6, pp. 3-7, viewed 26 October 2010, .

Kalland, A. 1993b, 'Whale totemization', Arctic,  vol. 46, no. 2, pp. 124-133, viewed 31 October 2010, .

Kean, H. 2009, 'Balto, the Alaskan dog and his statue in New York's central park', International journal of heritage studies, vol. 15, no. 5, pp. 413-430, viewed on 29 October 2010, .

Mohamed, Z. 1997, Lion head symbol, National library board Singapore, viewed 30 October 2010, .

New York City Department of Parks & Recreation 2001, Balto, New York City Department of Parks & Recreation website, viewed 29 October 2010, .

Peterson, J.H. Jr. 1993, 'Epilogue: Whales and elephants as cultural symbols', Arctic, vol. 46, no. 2, pp. 172-174, viewed 31 October 2010,  .

Rae, P. 2007, 'Cat's entertainment', The Drama Review, vol. 51, no. 1, pp. 119-137, viewed 30 October 2010, .

Shannon, L. 2009, 'The eight animals in Shakespeare; or, before the human', PMLA, vol. 124, no. 2, pp. 472-479, viewed 21 October 2010, .

===== END OF ESSAY =====
[Examiner's Comments]
Benjamin,
This was a very good essay.  You use very interesting examples to support your argument.  You integrate your sources well into the body of your essay and provide insightful conclusions from your analysis.  A few minor referencing and expression criticisms, but these are minor.  Remember to try and not use too much jargon and academic language.  You don’t want to sound too florid.  But well done.
H1



 [MT1]By “we” just use “I”.
Try not to dot point or list in your essay.  Better incorporate this into the body of your text.

 [MT2]Good.

 [MT3]Good use of sub-headings.

 [MT4]What do you mean by this?  Needs to be explained a little further.

 [MT5]Good.

 [MT6]Where do you get this information from?

 [MT7]Good expansion on the quote.

 [MT8]Good.

 [MT9]Very interesting.

Sunday, December 19, 2010

The Beginning of History?




Global Winds & Local Waves

Part 5 of 5

A University of Melbourne Edublog assignment

under the Freshman subject "Globalisation"

Passed with High Distinction (H1)

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8 Oct 2010, 9:55 PM by Benjamin L** C.Y. (Last edited: 8 Oct 2010, 9:55 PM)


For my final post, I'd like to make an observation. While I lack the knowledge to argue this fully, the past century has revealed a new trend worthy of closer study.

Fukuyama's (1989) controversial article "The End of History" studies the proliferation of the "Western Idea" - defined as the fundamental principles of capitalism and democracy - across the world. He substantiates his argument by observing historical trends. This retrospective method reveals something else. History has moved on since Fukuyama's writing and I'd like to postulate a new trend: Federalism.

The 20th Century has seen an increase in the number of global crises and institutions created to address them. Some of these institutions are:

League of Nations            1920 – 1935
INTERPOL                       1923 – present
Bretton Woods System    1944 – 1971
IMF                                  1944 – present 
United Nations                 1945 – present
GATT                               1947 – 1995
WTO                                1995 – present

These are truly global because they (1) explicitly make themselves a body for all nations to participate (at least in theory), (2) have an explicit purpose that transcends geopolitical boundaries. Membership in these organisations implies that nations are not completely distinct sovereign states but members of a federal structure, complete with the entailing rights and responsibilities. In my opinion, this willingness to subsume themselves under a greater structure is a response to the new challenges of this age that undeniably require collective, coordinated multilateral action. Some major examples of these events are:

WWI                                       1914 – 1918
The Great Depression            1929 – 1940
WWII                                     1940 – 1945        
The Cold War                         1945 – 1991
Asian Financial Crisis            1997 - ?
Global Financial Crisis           2007 - ?
Terrorism                               Concurrent
Global Warming                     Concurrent
Flu Pandemics (e.g. H1N1)      Periodic

These are problems can easily spread across the world but are too great for single nations to resolve and necessarily require international cooperation in some form. As problems like global warming and terrorism do not appear to have ready solutions, I believe that this trend of creating and participating in federal, supranational federal organisations is likely to go on for many years to come. Perhaps this is end of histories as separate nations and the beginning of a new, federal chapter in human history.

Posted in #29 Fri 11am (Alice Hoy 323)





3 responses to: "The Beginning of History?"

Aleisha V** S******* wrote:
Fri, 8 Oct 2010, 10:22 PM

I am so thankful to discover someone with an argument against Fukuyama's theory, no one in my tute was willing to assert anything against it. Federalism is a fantastic example of an ideology with support and momentum, the UN, the EU etc. This multilateral approach through global federalism has possibility for gaining increasng support, as political issues are becoming increasingly global. However, this theory does not undermine liberal democracy, liberal democratic states are members of these global institutions without undermining their current political ideology. I would like to think that in the future we will witness a new global political theory that will allow for ideological upheaval that proliferates across the globe.


Michael C***** wrote: 

Sat, 9 Oct 2010, 1:50 PM
Great post, Ben. And also a great comment, Aleisha. I love a grand declaration, so on that level I admire Fukuyama’s thesis. He was framing is his argument with a Cold War audience in mind. The Cold War created an environment in which free thinking was stifled; ironic given that the West was on the side of liberalism, which seeks to defend and promote a diversity of opinion. I think there's no doubt that it has resonated and has been influential, but is increasingly being seen a weak argument.I like the way that you’ve provided a response to it.

Benjamin L** C.Y. wrote:
Tue, 12 Oct 2010, 9:27 PM
Thanks Aleisha, thanks Michael! :)
 I was worried it might seem too sketchy to comprehend, glad you guys like it! :)
 Maybe we will see a new ideology that can accommodate the events of our age. Huntington's "Clash of Civilisations" seems to be headed in that direction, although I find that much academic literature is still besotted with alarmist content, most notably 1st-3rd world issues and capitalism-consumer welfare.
 While we bemoan these seemingly endless problems, we must not forget that humanity has made progress in its own right. The post on "Soft Appeal" demonstrates that along with this post on Federalism - neither is perfect, but both are constructive.
 Where is the Love:"What's wrong with the media/ Negative images just to meet criteria" - The media needs to make our progress salient too.

Thursday, December 9, 2010

Soft Appeal - in lieu of Soft Power

Global Winds & Local Waves

Part 4 of 5

A University of Melbourne Edublog assignment

under the Freshman subject "Globalisation"

Passed with High Distinction (H1)

============ ============ ============

25 Sep 2010, 6:05 PM by Benjamin L** C.Y. (Last edited: 26 Sep 2010, 12:13 PM)

In Soft Power, Nye (1990) states that “proof of power lies not in resources but in the ability to change the behaviour of states.” He focused on the actions of national agents on the global stage their effects. We common folk may not have the hard or soft power to alter the global stage, but we do have something I call soft appeal – cultural artifacts and beliefs that shape our thoughts and feelings. It’s found its way into our MP3s, online radios, iTunes and hearts.

Evidence of soft appeal is often found in popular media. We hear stories of wars, bombings and hatred on the radio, but every now and then a new song appears that catches popular attention and delivers a moral impact:


People killin', people dyin'
Children hurt and you hear them cryin'
Do you practice what you preach
And would you turn the other cheek

This Black Eyed Peas song was released in June 2003, 3 months after the US-led coalition invaded Iraq without UN clearance. Popular global protests involving millions were ineffectual. Perhaps this is why this song was so well received around the world and earned the top spot in various Charts in the Western hemisphere. Incidentally, this isn’t the first time a famous song has brought a message of love and peace…


We are the world
We are the children
We are the ones who make a brighter day
So let's start giving

Originally written by Michael Jackson (1985), it raised $60 million to fight hunger in various African countries and created what Holden (The New York Times) calls a legacy, emphasising humanitarian causes in pop music that runs into the 21st Century.

These songs’ popularity necessarily depends on the notion of shared humanity for their moral and political impact. If our moral considerations stop at out borders, there is no ill in “People killin’, people dyin’” in Iraq or Africa or any other dire land. There won’t be a “We are the world” either. Instead, these songs appeal to us because we recognize our shared humanity and identify with each other regardless of arbitrary distinctions like nationality and race.

This line of thought has been around for centuries. Kant’s Categorical Imperative rests on a similar notion of ethical universality. Socialists will also be familiar with Eugene Pottier’s “The Internationale”, a song written in 1871 expressing international class-based solidarity. In its contemporary incarnation:


Let no one build walls to divide us
Walls of hatred nor walls of stone

The emphasis on common humanity has long existed at the intellectual and popular level, but we still face the same old problems of war (Iraq), poverty (Sub-Saharan Africa) and even religious hatred (like pastor Terry Jones). The solutions aren’t clear, but the underlying values have a distinctive ‘soft appeal’ to us. I think the Black Eyed Peas epitomized ‘soft appeal’ when they asked:

Yo', whatever happened to the values of humanity
Now ask yourself 
Where is the love?
Where is the love?
Where is the love?

Can we be One World?


Perhaps...
Someday, when we are wiser...


Someday, one day, soon...

Reference
Nye, Joseph Jr. “Soft Power”, Foreign Policy, 80 (Autumn): 153-171


4 responses to: "Soft Appeal - Music for Humanity"

Amanda B**** wrote:
Sat, 25 Sep 2010, 7:46 PM

Entertaining post with which I agree. Music is a very effective form of soft power that reaches people at all corners of the world. Globalisation really facilitates this through the media spreading moral messages through such music. Concerts such as 'Live 8' and artists such as 'U2' strongly advocate spreading this too. This form of power proves to be much more effective as people see these influential artists performing concerts to 'make poverty history' and ultimately want to be a part of the cause.


Alexandra M******* wrote:

Sat, 25 Sep 2010, 7:50 PM

It's so true, the song by the B.E.Ps didn't just have a catchy tune; it's meaning wound its way into people's hearts.
I really like your use of the term "Soft Appeal". Instead of riots and rallies, music concerts have led way to some of the most meaningful, not to mention best broadcasted, gatherings of masses who want change. "Soft Appeal" has a certain ring to it, like we're whispering in the ears of politicians, urging them to make a change.


Ana G***** wrote:
Sat, 25 Sep 2010, 10:11 PM
This was pretty interesting. I'd like to point out my personal favourite and one of the first: John Lennon's 'Give Peace a Chance', also an amazing video, everyone in it is so involved and so genuine. My friend and I were talking about it the other day, how crazy it was living in the 60s and the 70s and how even though there were all these crazy wars, and the threat of killing the world with a few big bombs, it was one of the most hopeful times the world has ever seen. And now that we don't feel at risk any more we have become a cynical sad bunch. 


Benjamin L** C.Y. wrote:
Sun, 26 Sep 2010, 12:07 PM
Oh yea Ana, the Hippie age was absolutely revolutionary imho. I studied it before... how an entire counterculture can protest against wars through street rallies and alternative lifestyles! In fact, it made the cover issue of Time magazine at one stage! When done with a critical mass, people without executive power can make a big difference.

Jenifer N***** wrote:
Wed, 13 Oct 2010, 8:09 PM
I love the idea of how music can change views and opinions on a global scale. It's amazing how one simple form of artwork, with simple lyrics and words can have so much of an impact on the way we live our lives and the way we think of the world around us. The artists who share their work do so much more than entertain, they send out messages to a large number of people.